Secrets of Effective Sales Presentations - Part II Articles | Sales

By: Darren Williger

As stated in my last article, lives are much like a television series. Each part having its own presentations. Presentations are given when we convince our children that smoking is bad for them, or we are looking for a raise, even when we are applying for a new job! 

We talked in the last article about “IPRESENT” as being a way of making our presentations successful. We event over “I” to “E” for a refresher: 

I-involving the audience

P-Preparing the audience for your presentations

R-Research!

E-Explaining to them “Y” 

The art of being a Salesmen shouldn't be taken lightly. We all know that is a natural part of life but getting a person to act on what you have is quite another story entirely. Here is the  last part of the equation please take it to heart and learn how to become an effective presenter. 

S- Stands for State- No I don't mean the beautiful state of Georgia. I am talking about your state of mind and management. Your overall mental state effects the way your presentation is given. If you are depressed of course it wont work. However if you are cheerful and happy it will be conveyed in your presentation. Using the senses to help set the mood of your presentation always helps. For instance you might want a little  music to get the listeners  going...or sight- by dressing the part and smiling often. Working all areas of the senses will get the listeners where you are or want to be. Yes you can “Act As If” or act the why you want to be.  

E- Elimination- Eliminating the unknowns will help although don't expect it to be completely free of unknowns. The nerves may be going. No worries everyone has fears of public speaking. Even the most sophisticated public speaker today gets the jitters before an event. Rehearsing can lessen the stomach turning feeling, however remember some degree of nervousness will be present.  

N- In this one we use the second letter of the word- “KNOW” This is knowing your audience. You must complete three things in the presentation. They are: 

1. Meet their needs
2. Reduce tension
3. Avoid mistakes 

Well we all know about the third one. I mean who wants to purposely make mistakes in a presentation. However understanding that rehearsing and working out your presentation will simply prepare you for less mistakes.  

T- Tailor Your Presentation Throughout- This is important because when you focus and break down your presentation you will get responses from the audience, and a positive outcome. Getting the audience involved is one of the best ways to avoid boredom. Trust me it happens. Being flexible and responding to your audience will show them you are paying attention to them as well. 

In the end the presentation is up to you. Remembering to have audience involvement, cheery disposition, and proper spacing within the presentation will give you a more positive experience. Remembering that life is a series of presentations and taking it to the next level will give you the results you want.