Secrets of Effective Sales Presentations Articles | Sales

How Sales Affects our Lives:

The world of sales has grown greatly over the years. Understanding that sales touches our lives every day in some way is important. As an effective sales maker you are making presentations constantly, everyday. You find yourself pitching to the board, a client, even a new employee who just becomes part of the company.  Great presentations are critical to great sales.

Life is a series of sales presentations. Knowing how to boost your people skills to get a better presentation is next on our agenda. Here are some helpful tips to become more people oriented:

IPRESENT:

I – Involving your audience:

Allowing your audience to help create your solutions is a grand idea. People naturally strive to achieve and in this sense allowing them to help in solutions will make them feel they have achieved something.

Try and ask a lot of questions that can create participation this will help get to those quiet people. Sometimes this can destroy a project but it will give you a more attentive audience. 

P – Preparing your Audience: 

Making sure your audience is prepared for what is ahead is also important. Giving them things to do before and during the presentation will prepare them for what is to come.

Try these Tactics:  

• Give homework:  While this sounds funny in an adult setting it is important to ensure they are ready for the presentation at hand. Giving them a few tasks such as reading to be completed before the presentation you will know they are on the same page. 
• Contacts before the meeting:  if you have contacted them by email or text for instance you might want to give them a survey to gather information on different people’s position on the topics for the meeting. This will get you prepared as well as them.

R – Research your bullets and key points:

Make sure you are prepared. Keeping notes and stats on hand before the presentation is very important. Learning all you can on your key presentation. It is not easy to give a presentation and making sure you have all the facts before hand can make or break your presentation. Make sure you have stories and jokes, or ice breakers prepared as well a full audience can be difficult to entertain.

E – explaining why:

Presenting a good argument is important in a presentation but one of the most important things to remember to cover is “Why”. When convincing your audience that your idea, product, service, etc...Is worthy you must explain to them why it is worthy. Making sure they can envision “why” during your presentation is important too. Sometimes telling them why won’t be enough. 

S – State (Mental) Management- The mental state that you have during the presentation will affect the way the audience sees your presentation.

Learning how to control the way you think will help the way it comes out to the audience.

E- Eliminating the Unknown- Learning how to control your fear of audiences and public speaking is important.

 Many people have a fear of talking in large crowds. The key is to know you have it and make sure you address the issues by controlling your anxiety and nerves. This will give you a negative response from the audience and lower your voice during the presentation. Prepare yourself by checking and rechecking your notes until you feel comfortable and role play with friends and colleagues or others who will listen.

N- Know your Audience- When presenting you must do three things:

Meet their needs- which you will need to find out before the presentation- research or surveys are a good way to get an idea of this. Reduce tension- Telling a good joke or having ice breakers and knowing your presentation are a few ways to achieve this. The Third is Avoid Mistakes- Making sure you know your material and have done thorough extensive research of the material is important.

T- Tailor the presentation- Making sure your audience doesn’t grow bored or get too distracted is important.

Looking through your presentation and including the audience throughout will keep them occupied asking them questions and having participation will strengthen your presentation.

Remembering that life is a presentation will give you a better view of the planned presentations in your life. Learning to connect to people and spotting their styles quickly will keep your audience lively and interested in what you are talking about. It’s your life...take charge!